Ethical back-link building strategies to boost organic position.

We focus on producing high-quality backlinks from relevant and authoritative websites.

Backlinks build your websites authority

An effective SEO campaign uses variety of techniques, and probably the most important of these is link building.

Backlinks are the links on other websites that direct people to your own web pages. Having plenty of high-quality links suggests that your site is a genuine source of interest or authority. For example, if you sell baby products, then having popular parenting websites link to you is evidence that you’re offering something valuable to NZ and the world.

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White hat link building.

Google recently admitted that backlinks have a huge impact on how well your website performs in search rankings. And it’s not just about the quantity of these links. Their quality, too, plays a big role in SEO. So if you let your website go neglected by other sites, then you’ll probably be stuck in internet obscurity forever – no matter how good your products or services might be.

Having a great website isn’t enough to get others to link to you, though it definitely helps. You need to dedicate time and effort to producing high-quality links from relevant and authoritative websites from NZ and around the world.

Fabric has various ethical link building techniques for drastically improving your backlink situation. We believe that paying money for fake or irrelevant links is not only unethical but also a waste of your resources.

Fabric can help!


Unless you really know what you’re doing, managing your own back link building efforts can be a tiresome and risky business. We would love to help. Click below for a free, no-nonsense assessment of your current link situation.

Instead, we focus on white-hat methods like:

Producing great content.

Original, entertaining, and engaging content – especially when it’s accompanied by strong visuals – will draw the attention of people with an interest in your industry. People won’t link to you unless they think your content is worth reading.

Reaching out to authority sources.

In a crowded online world, it’s getting harder to make a splash simply by appearing on the scene, even in New Zealand. We find websites that are likely to be interested in linking to you, then reach out to them – helping spread the word about what you have to offer.

Pinpointed targeting.

Getting people to link to you requires a solid understanding of psychology and persuasion. A good example is the broken-link building method. First you contact a relevant website suffering from a broken link. You help them out by drawing their attention to it, and then suggest that your own website could be a good replacement for the link that’s broken.

Competitor analysis.

Knowing what your competitors are doing is the first step in a great back link building strategy. We research what they’re doing right and wrong, and how you can best gain an advantage over them.

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