Keyword research & discovery
First things first, Fabric need to work out what keywords to focus on. They do this through extensive keyword research to create a list of relevant keywords. Taking traffic into consideration, competition and value of each keyword. After all, if nobody searches for these terms there is no point targeting them.
It isn’t as easy as just picking all the high traffic keywords, you also need to consider the competition, as some keywords have a lot more competition then others and may be a lot harder to rank for. This is where long tail keywords come in, long tail keywords are made up of 2 or more words. Long tail keywords make up for over 70% of all online searches, and conversion rates are 2.5 times higher when compared to regular keywords. Fabric target variety of keywords to increase your visibility among potential customers.
Back link audit
They then look at your current back link profile and analyse the quality and relevance of these links. This audit also gives us insight into how these links are distributed throughout your site. For example, if you have a lot of relevant links already pointing to your home page and the individual services pages of your website have no links, this gives them an indication of what they to focus on when they begin our off-page work.
Fabric also check out what your competitors are doing, this helps us to understand what is working and what is not in your specific industry. Their audit identifies the exact path they need to take to ensure they can rank your website as quickly as possible.
On page SEO
Fabric then begin the on-page work on your web page, this involves ensuring that your website and the content on it is accessible not only for users but for search engines. This includes optimising the content on your pages, as well as elements such as headings to match the keywords you are trying to rank for.
This makes it easy for Google to understand what your webpages are about. They also make a variety of technical changes to your website that you cannot see, but Google can. This give you the upper hand against your competitors. The on-page SEO work paves the way for beginning to move up the search engine ranks.
Off page SEO
Fabric use strategic, sustainable link building methods that increase your visibility on search engines. After all, 77% of all top of the page organic search results have at least one external link pointing to the page.
This is why building a strong profile of relevant back links is so important in SEO. It helps build your domain authority and helps google understand what your website is about. Fabric create a range of high quality links that suit your specific industry including directory listings (great for local SEO), blog posts and editorials.
Reporting & measurement
Unlike many Auckland SEO companies, Fabric pride ourselves on providing our customers with transparent reports so you can easily see your search engine activity over the month.
These reports show the progress we’re making to help your business generate more leads and exposure online online. Showing exactly where each of your target keywords are ranking on major search engines. Through these reports it is easy for us to work together to make strategic decisions on what needs to be done next.