AdWords is a PPC auction system meaning you only pay for what you use. You bid on keywords and search phrases that your potential customers are most likely to search.
Google Shopping ads show at the top when users search for specific products online. Without a doubt, all e-commerce businesses should give Google Shopping a go.
Your customers are busy! They will visit your website and then leave for several reasons. Subtly reminding them to come back to your website with a remarketing ad or banner works a charm.
Paid social media allows you to build brand awareness through showing sponsored posts or ads to target audiences that may not have seen your post organically.