Search-engine optimisation (SEO) Audit

Search-engine optimisation (SEO) is essentially what helps people find you when they enter relevant keywords on Google or other search engines. For example, a restaurant website with good SEO will appear high in the search results when someone googles ‘best licensed restaurants in Auckland’. A website with even better SEO will also be discovered by all the people who search for more specific things like ‘Italian food’ or ‘garden brunch spots’.

Think of it as the digital version of a sign that hangs outside a shop. The best shop in the world won’t get many new customers if its sign is missing a few letters or hidden behind a lamp post.

Rank your business at the top.

In the same way, a website using poor SEO practices will remain buried forever in the most unloved recesses of the internet, no matter how great its offering might be.

You’ll need a lot of prior knowledge, and ideally a good awareness of the latest internet trends, to effectively audit your website’s SEO. If you don’t know how to do it and you don’t have a lot of time on your hands to teach yourself, you can always hire a digital marketing agency to perform the audit instead.

These SEO experts will find all the pain points stopping you from appearing high up in the search rankings, and they’ll come up with strategies to help more potential customers find you online.

More than just an audit.

When we conduct an SEO audit, we don’t simply help you perform better on search engines. We also:

  • Look for reasons why your website isn’t performing as quickly or smoothly as it should be. Page load speed, for example, doesn’t just depend on people’s internet speed; it also depends on how technically streamlined your site is under its surface. We go below the bonnet to make sure that visitors don’t have a frustrating experience once they’ve found you.
  • Analyse the competition. Much like a good sports team, successful SEO strategy takes into account not just your own company’s strengths and weaknesses but also those of your competitors.
  • Find linking opportunities. A considerable chunk of your traffic will depend on which external sites link to your website and which pages they link to. We look for ways to dramatically improve your backlink situation.
  • Increase your overall conversion rate. It’s generally a good idea to pair your SEO audit with conversion rate optimisation (CRO). That way, you’re not only increasing your search engine traffic but also making sure that people who find you are more likely to become paying customers.
Fabric can help.
Search Engine Optimisation

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