Search-engine optimisation (SEO) Audit
Search-engine optimisation (SEO) is essentially what helps people find you when they enter relevant keywords on Google or other search engines. For example, a restaurant website with good SEO will appear high in the search results when someone googles ‘best licensed restaurants in Auckland’. A website with even better SEO will also be discovered by all the people who search for more specific things like ‘Italian food’ or ‘garden brunch spots’.
Think of it as the digital version of a sign that hangs outside a shop. The best shop in the world won’t get many new customers if its sign is missing a few letters or hidden behind a lamp post.