Gather a complete picture of your customers.
You seem to be doing everything right – yet something is missing. You’re already using Google Tag Manager and Google Analytics to track the behaviour and demographics of your website visitors. This is yielding useful results, but it still doesn’t feel like you have a complete picture of your customers. What could be the final piece in the puzzle?
The answer is call tracking. As businesses move more and more of their presence online, many have forgotten that phone calls still make up a big chunk of their direct contact with potential clients. Paying attention to email conversations and website behaviour is crucial, but only gives you half the picture.