Protect your online reputation.
Until recently, doing business online was a simple affair. All you needed was a basic website where people could either shop directly or find out more about you. You could afford to be passive about what people were saying about you, because even the worst customer couldn’t do much harm to your reputation.
But these days, around 90% of customers say their purchase decisions are influenced by online reviews. Increasingly, it’s the opinions of other customers that determine which business succeeds and which one fails. Although consistently providing great products or services is still the cornerstone to a great reputation, it’s becoming harder to rely on this alone. Any business with a digital presence needs to spend time creating a good first impression on a wide range of platforms.