What is local SEO?

As we’ve written elsewhere, an audit of your search-engine optimisation (SEO) is one of the best ways to make it easier for people to find you online. When people google keywords that are relevant to your business, they’ll ideally see you at the very top of the first page of results.

There are several different types of SEO campaigns. If your business relies heavily on attracting customers in a certain region, then the SEO you’ll be most concerned with is local SEO.

If you own a burger joint in Auckland, for example, there’s no sense in being found online by someone in New York. You don’t need to compete with millions of overseas burger places for the top search rankings; you just need to compete with the ones in Auckland.

Helping you stay competitive.

This requires a very different approach than what you’d find in global SEO campaigns. The key point to remember is this:

You don’t need hundreds of people from New York or London admiring your mouth-watering burger website and wishing they could visit New Zealand someday. You need to be found by people in Auckland – people who are hungry, who want a quick bite near their tennis club, or who are looking for the perfect birthday venue.

The same is true no matter what type of local business you run. Dental clinics, accounting firms, flower shops, and cafés all rely on the same SEO techniques to stay competitive and attract new customers.

How can you help local customers find me?

There are various methods that we’ll use to help people find you locally. First, we make sure that your name, address, and phone number (NAP) can be easily found by anyone. It’s not enough to have this info on your website; you need to it appear at the very top of search engine suggestions even when people don’t search specifically for your business.

Other useful info such as your opening hours and location should also be immediately visible and 100% consistent.

Improving your local search rankings. 

At the same time, you’ll want to be well represented on third-party review sites like Yelp, Trip Advisor, and Zomato. Essentially, we work out all the ways people might find you, and then make it easy for them to do so. It’s crucial to put your best foot forward on all of these platforms, so that you stand out from the pack. We make sure that your customer reviews, photos, company description, and so on, all follow best practices for SEO.

Take reviews, for example. We always follow ethical practices, and strongly advise against soliciting fake reviews. But by making it easier for existing clients to leave reviews, or simply directing them to a place where they can do so, you can dramatically improve how well you show up in search rankings.

Fabric can help!

If you haven’t given a thought to local SEO, then you could be missing out on a huge number of potential clients in your area. Contact us today for a free consultation about how we can boost your online presence in your own neighbourhood.

Search Engine Optimisation

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