When you ask the Fabric Digital team to help with your marketing efforts, we want you to feel involved and empowered. It’s your business, after all, and you deserve to know exactly how your investment in marketing is influencing sales.
Digital marketing has two central purposes. The first is to gather data on your customers – and people who might become your customers – and then analyse this data for useful insights. The second is to expand both the top and bottom of your ‘sales funnel’ – in other words, to get more people interested in what you offer, and more people buying your products and services.
A great digital marketing dashboard is a core part of both purposes. It’s the digital marketer’s control room. It filters all the information they gather about your customers into easily digestible reports, customised charts, and analytics. It can you track key metrics like lead generation and lead conversion.
For example, let’s say you want to see how your conversion rate has changed in the past 12 months. With a marketing dashboard, you’ll be able to see that your total monthly website traffic has increased from, say, 5,000 to 10,000. But you notice that in the same period, the percentage of leads who go on to buy something has dropped from 4% to 2%. This suggests that although your efforts to build brand awareness are paying off, you might be attracting visitors who are less primed to buy your products.
Armed with this data, you could build a landing page especially designed to guide more of your new visitors into taking action.
This is just one of many possible uses for a dashboard. The point is that without one, your efforts to understand your customers and tweak your marketing approach will be severely hamstrung.
When you ask the Fabric Digital team to help with your marketing efforts, we want you to feel involved and empowered. It’s your business, after all, and you deserve to know exactly how your investment in marketing is influencing sales.
Dashboards and analytics act as a kind of meeting point between a business and its marketing team. In sessions with us, you’ll be able to see at a glance what sort of results are being produced by our carefully tailored campaigns. The regular updates we send you will make use of the latest dashboard technology to bring you clear, concise progress reports.
We believe that marketing shouldn’t be done behind closed doors. If you want to hire a team that’ll keep you on board every step of the way, we’d love to hear from you. Click the button below for a free consultation about our process, and what you can expect from working with us.