A great landing page is the web equivalent of an elevator pitch.
When potential customers visit your website after clicking on your ad, they’re already primed to buy your products or services – but they haven’t yet made up their minds. Why should they choose you over the competition? What do you really have to offer?
Landing pages are carefully designed to answer these questions as quickly and effectively as possible. They’re often the first thing interested clients will see when arriving at your website. They’re your best opportunity to deliver a short, sweet ‘sell’ to undecided customers. Most importantly, they have a ‘call to action’ (CTA) that encourages visitors to sign up or get started or even buy now.