The web equivalent of an elevator pitch.

When potential customers visit your website after clicking on your ad, they’re already primed to buy your products or services – but they haven’t yet made up their minds. Why should they choose you over the competition? What do you really have to offer?

Landing pages are carefully designed to answer these questions as quickly and effectively as possible. They’re often the first thing interested clients will see when arriving at your website. They’re your best opportunity to deliver a short, sweet ‘sell’ to undecided customers. Most importantly, they have a ‘call to action’ (CTA) that encourages visitors to sign up or get started or even buy now.

Good or Bad? It's measurable!

The quality of a landing page can be measured by its influence on your conversion rate. It’s one of your best tools for turning a potential customer into an actual customer.

But landing pages are often overlooked by small- and medium-sized businesses. Some businesses direct potential customers to their homepage, which tends to be full of information that distracts from the main call to action. Others do have a landing page – but its sloppy design confuses visitors and leads them in the wrong direction. This is a huge problem, because most people are just one tiny annoyance away from leaving your website without taking any action.

A dedicated landing page works.

Launching a marketing drive without having a landing page isn’t a complete waste of time, but it really does hamstring your efforts. It’s a bit like handing out flyers that direct people to your physical store – then forcing them to walk around the back and climb over a fence to enter it. Both of these approaches will put people off, and reduce the number of potential customers that end up making some kind of commitment to you.

Fabric can help!


If you’re keen to find out how a tailored landing page might help you, we’d love to chat. Designing great landing pages is one of our main areas of expertise, and we can use our skills to help your business grow. Click on the button below to book a free, no-stress 30-minute consultation with one of our digital marketing experts.

Let our landing page works the magic!

Experienced landing page designers.

Creating a fantastic landing page isn’t as easy as it sounds, and there are plenty of ways it can go wrong. But our team here at Fabric digital are experienced in creating landing pages that not only look good but drive sales. 

User experience focussed design.

We ensure that your landing page design is easy to read and navigate but that it it is also pleasant to look at. After all your landing page plays a big role in a users first impressions about your company. 

Meticulous attention to detail

We sweating the small stuff. With something as crucial as a landing page, the tiniest details can have a big impact on your conversion rates.

Driving users to take action.

Our landing pages give customers exactly what they need to quickly evaluate your offer and take action. They are designed with conversion rate optimisation in mind, to make it effortless for web visitors to become customers. 

Web Design & Development

Do you want business
growth and need help?

Let's throw around some ideas and see where it takes us.