Google Analytics can be extremely valuable to your digital marketing efforts. Most importantly, it can tell you what type of people visit your website; which sites they come from; and which pages they spend time on. It can even indicate which products or services they are most interested in.

The process of turning a new visitor into a paying customer is called conversion rate optimisation (CRO), and it’s one of the best ways to improve your revenue without spending a fortune on marketing.

GTM is a free tool that lets you add marketing ‘tags’ to your website pages without having to meddle with the JavaScript code. The tags collect information about page views, visitor demographics, referral sites, and more. This valuable data then flows through to Google Analytics, where you can easily view it and use it to inform your marketing decisions.

As businesses move more and more of their presence online, many have forgotten that phone calls still make up a big chunk of their direct contact with potential clients. Paying attention to email conversations and website behaviour is crucial, but only gives you half the picture.

Dashboards and analytics act as a meeting point between a business and its marketing team. In sessions with us, you’ll be able to see at a glance what sort of results are being produced by our carefully tailored campaigns. The regular updates we send you will make use of the latest dashboard technology to bring you clear, concise progress reports.