SEO Migration

Migrating your website without preserving SEO can lead to significant traffic loss and lower rankings. Don’t risk your online visibility during the transition.

Are you Planning a Web Migration? Have you already started one?

Website migration is crucial for businesses aiming to update their infrastructure, domain, or platform. It ensures that your website’s functionality, user experience, and SEO rankings are preserved throughout the transition. If you're rebranding and changing your domain name, an SEO migration ensures you don’t lose search rankings. Similarly, switching platforms, like moving from WordPress to Shopify, requires careful migration of SEO elements to maintain visibility. Migrating content, metadata, and URLs properly ensures smooth transitions, preserving both user experience and SEO performance. Well executed SEO migration services helps avoid drops in traffic and ensures your site remains discoverable by search engines, even after significant changes.

Are You Changing CMS Platforms? You need an SEO Migration

Switching your CMS can improve your website’s functionality, speed, and ease of use, offering better tools for managing content and enhancing user experience. Whether you're moving to or from platforms like Shopify, WordPress, Wix, WooCommerce, or Salesforce, our leading CMS web migration services ensures a smooth transition no matter where your site is hosted. A bad migration can lead to broken links, lost content, and a drop in search engine rankings, which can negatively impact your online visibility and user experience. We take great care to ensure that all content, images, videos, and design elements are transferred accurately, while preserving your SEO settings. With Fabric’s help, your site will continue to perform well after the migration, and your SEO rankings will stay intact.

Got a New Domain? Invest in Leading Web Migration Services

Changing your domain or URL structure requires careful management to prevent losing SEO value and to ensure a smooth user experience. When migrating to a new domain, it’s essential to set up 301 redirects from your old URLs to the new ones. This process helps preserve your site's link equity, transferring the value of your backlinks and keeping search engines informed that your pages have moved permanently. Without proper redirects, users and search engines may encounter 404 errors, leading to a drop in rankings and lost traffic. We ensure that the entire transfer process is handled efficiently, from updating internal links to configuring metadata and sitemap files. Our team takes the time to test every aspect of the migration, ensuring no issues arise post-launch, so your site’s search engine visibility and user experience are maintained.

Call Fabric Digital for Seamless SEO Migration Services

At Fabric, we are one the leading SEO website migration companies in New Zealand. We understand that SEO preservation is key to maintaining your website’s search visibility during a web migration. Our team focuses on carefully transferring all critical SEO elements, such as meta tags, header tags, and keyword optimisation, to ensure your rankings stay intact.

Our process begins with a thorough Pre Migration Assessment, where we conduct an SEO Audit to identify key SEO factors that need to be addressed before the migration. This helps us avoid potential issues and ensures we have a clear strategy to protect your search engine rankings. During the migration, we focus on setting up URL redirects, migrating page titles, updating meta descriptions, and maintaining the integrity of your content and internal links.

After the migration, we provide Post Migration Support Services to monitor the impact on your search rankings, make necessary adjustments, and ensure your website is fully optimised for both users and search engines. At Fabric Digital, we are committed to delivering a seamless migration experience that safeguards your SEO and supports the growth of your online presence. Get in touch with Fabric today to get leading seo migration services in New Zealand.

Common SEO Website Migration Questions

To preserve your rankings and traffic, ensure you invest in proper SEO migration services, including maintaining meta tags, keywords, and implementing 301 redirects.

While the new CMS may offer SEO features, it’s important to configure it correctly and migrate your existing SEO elements to avoid disruptions.

No, as long as you invest in a proper website migration service where redirects are set up, your backlinks will remain intact and continue to provide value.

It can take anywhere from a few days to a few weeks for search engines to fully re-index your site after a website migration.

The risks of a web migration include broken links and improper redirects which can negatively affect ranking and web traffic, potentially reducing overall customers and revenue. Mitigating these involves careful planning, URL structure management, and ongoing monitoring.

The migration process typically takes anywhere from weeks to months, depending on the complexity of the site and scope of changes.

If issues arise, it’s essential to quickly consult with a web migration services provider for solutions. They can troubleshoot the cause quickly, address any technical issues, and ensure minimal loss in SEO.

Yes, we use monitoring tools that can help detect issues like broken links, missing content, or SEO ranking drops, allowing for quick fixes post-migration.

Redirects are rules that automatically take users and search engines to the new and correct page when URLs change. They ensure you don’t lose SEO value or user traffic.

A traffic drop may occur due to incorrect redirects, missed SEO elements, or content not being properly transitioned on the new site.

This could be due to search engines not yet re-indexing your new site, broken redirects, or missing metadata that affects visibility.

Get in contact with website migration companies to review your SEO performance, ensure redirects are working properly, monitor site performance, and to resolve any issues causing traffic loss.

Search Engine Optimisation
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