In this guide, I'm going to share seven proven SEO tips that genuinely help ecommerce sites improve visibility, traffic, and ultimately sales. These aren't just theories - these are actionable tips based on real-world experience from successful businesses in New Zealand
SEO success begins with knowing what your customers are searching for. You have to get into your customers' minds - what are they typing into Google when they want your products? For example, if you're selling surfboards, don’t simply guess phrases; use tools like Semrush or Google Keyword Planner to find out the exact terms surfers use.
When you align your product titles, descriptions, and category pages to these targeted keywords, you help Google match your store with customers actively seeking your products.
Product pages are your virtual shop windows. They must do two things effectively: attract traffic through search engines and convert that traffic into paying customers.
First, create clear, keyword-rich titles and descriptions that accurately describe the product. For instance, instead of using a vague title like "Surfboard," use descriptive and specific terms like "Longboard Surfboard – Ideal for Beginners."
Next, include customer reviews and testimonials - this adds credibility and provides fresh content that Google loves. Make sure your images are clear, high-quality, and properly labelled using alt text for improved visibility in image search results.
Many ecommerce sites overlook the SEO potential of collection or category pages. These pages gather products around a specific theme or type, making them highly relevant to customer searches.
Optimise collection pages by creating informative introductions and clearly stating what the collection includes. For example, Freeride’s surfboards collection effectively uses optimised descriptions and internal links, making it easy for visitors and search engines to navigate through products. Collection pages offer enormous SEO potential - so treat them as important entry points rather than just lists of items.
Structured data can dramatically improve how your products appear in search results. It helps Google display your products with additional information like prices, ratings, availability, and images directly in the search results, enhancing visibility and click-through rates.
You can implement structured data using Schema.org markup. Although it requires a bit of technical setup, the payoff is worth it, as your listings become richer, more attractive, and more likely to attract clicks from qualified shoppers.
Internal links aren't just about navigation - they significantly influence SEO. Strategic internal linking helps Google understand your site structure and the importance of certain pages. For instance, linking your homepage and blog articles directly to key product or collection pages signals their importance to Google, boosting their ranking potential.
To implement effective internal linking, always link naturally within your site. Mention related products or collections within blog articles or guides, which guides visitors to other relevant products and keeps them browsing your store longer, ultimately increasing sales.
In today’s market, the majority of ecommerce traffic now comes from mobile devices. If your online store isn't optimised for mobile users, you're losing valuable traffic and sales opportunities.
Ensure your ecommerce website is responsive, loads quickly, and provides an effortless shopping experience on mobile. Simplify checkout processes, optimise images for faster loading, and ensure buttons and navigation menus are easy to use on smaller screens. Google actively prioritises mobile-friendly websites in search results, which makes mobile optimisation an essential ecommerce SEO practice.
Freeride's online store is an excellent example of how mobile optimisation helps deliver a smooth experience, improving customer satisfaction and increasing conversions.
Content marketing is a powerful SEO strategy that benefits ecommerce websites significantly. It involves creating relevant, valuable content like how-to guides, product comparisons, or expert advice tailored specifically to your customers.
Not only does great content drive organic traffic, but it also builds trust with customers, positions your brand as an authority, and generates valuable backlinks naturally. For example, articles or guides on selecting the right surfboard type, surfing tips, or comparisons of surf gear help shoppers make informed decisions, driving targeted traffic to your product pages.
For inspiration, Freeride’s website provides helpful content on surfing and skating, connecting with customers genuinely interested in their products.
Your ecommerce site's speed and overall performance directly influence how long visitors stay on your website - and how likely they are to buy something. Google also ranks faster-loading sites higher in search results.
Improve your site speed by optimising your images, minimising heavy scripts or code, using a reliable hosting provider, and employing a Content Delivery Network (CDN). Even small improvements in loading speed can significantly increase conversions and customer satisfaction.
SEO may seem complex at first, but when broken down into these actionable steps, it becomes achievable and highly rewarding. Ecommerce SEO isn't just about getting clicks - it's about getting the right clicks. Optimised pages attract shoppers actively searching for exactly what you offer.
By targeting relevant keywords, optimising your product and collection pages, investing in structured data, improving internal linking, prioritising mobile experience, using content strategically, and ensuring excellent site performance, you set your ecommerce store up for long-term growth and sustained sales.
Freeride Surf & Skate in New Zealand illustrates exactly what effective SEO looks like - making it easy for surfers and skaters to find exactly what they need. You can see this in action by checking out their website, demonstrating how a properly optimised collection page can attract high-quality organic traffic.
Take these seven proven tips and apply them consistently. You'll soon find your website climbing rankings, attracting visitors, and ultimately driving sales growth - because in ecommerce, visibility truly is profitability.
If you're serious about getting more visibility and turning clicks into real customers, it's time to optimise your ecommerce store properly. At Fabric Digital, we don’t just talk about SEO - we live it. We rank #1 on Google for SEO Auckland, and we use the same proven strategies to help our clients grow.
Let us take a look under the hood of your site and show you what’s possible with the right optimisation. Whether you're just starting out or looking to scale, we’ll help your ecommerce store attract the right traffic and convert it into steady revenue.