Generative Engine Optimisation Services

AI is quickly becoming how people search in NZ. Tools like Google AI Overviews, Gemini and ChatGPT pull answers straight from the web, then name a source. If that source is not you, a competitor gets the credit.

Generative Engine Optimisation For NZ Businesses

Generative engine optimisation, or GEO, helps your business show up when AI tools answer questions. It suits NZ organisations that want practical AI search optimisation, not hype. Our GEO services for Auckland business focuses on three things. First, getting your brand included in AI answers. Second, making sure the answer names you, provides accurate information and links to you. Third, making your key facts clear so machines can trust them. We write optimised content, set up simple schema on your pages and line up reliable sources that confirm what you say. GEO goes hand in hand with traditional SEO, so both channels improve together.

What Is Generative Engine Optimisation (GEO)?

GEO is the action of optimising your website and building authority to show up in AI search results like ChatGPT, Gemini and Google AI Overviews. Think of it as helping answer engines trust and choose you as a source. We write and organise content so it is clear and provides real value to the reader. We label key details on your pages so machines can read them. We point to reliable sources that back up your claims. The goal is simple. Appear in AI answers, get your brand named and earn the link. GEO also supports all forms of SGE optimisation (Search Generative Experience) and AI Overviews optimisation where these appear for your searches.

A Clear, Measurable Approach to AI Visibility

Our plan is easy to follow.

  1. Check where you already appear in AI answers and what is missing.
  2. Make your facts clear on the site, and label them so LLM’s can read them.
  3. Add or improve trusted sources that confirm those facts.
  4. Track simple metrics, like how often you are included and cited, and traffic going through to your website from AI models

Generative engine optimisations is a premium complimentary service that we offer alongside our key digital marketing services, SEO and PPC Ads. Our services work together to increase traffic, leads and to improve your online visibility.

AI Optimisation is complex and is very new. We offer AI content optimisation services to help you publish clear, useful info that answers real questions, then we build your online reputation so AI tools feel confident naming you. Think FAQs your customers actually ask, short guides, and tidy service pages. We keep the writing plain English, the layout easy to skim, and the facts consistent. Behind the scenes we add basic labels that help machines read your key details. We also line up trusted citations, like quality listings, reviews and partner mentions. From there we keep an eye on where you show in AI answers and make small, steady improvements.

You get:

• An AI content optimisation plan focused on creating high quality information
• Optimisation of your existing pages, or recommendations for new pages
• Schema Markup so AI can read your key details
• A citation plan using trusted listings, reviews, partners and media
• Monitoring of AI answers

AI is fast becoming the standard way people search. Kiwis ask tools like Google AI Overviews, Gemini and ChatGPT for quick, clear answers. If your information is easy to trust, these tools can name your business and link to your site. If not, a competitor may get the credit. Generative engine optimisation is how you get ahead. We focus on helpful FAQs and guides, tidy service pages and signals that show you are a reliable source. Start now to build momentum before others do. It is practical AI search optimisation that helps your brand be seen, cited and chosen.

People in NZ use AI tools to get quick answers. We make sure your helpful content can be picked up and credited by the tools your customers see most. We focus on clear FAQs, guides and tidy service pages, then add simple schema and AI focused optimisations so LLM’s can read key information. We support major answer tools and keep checks simple. We look for your name inside answers, see which pages get cited and note patterns to grow coverage. The aim is steady visibility where it counts, with small, regular improvements.

We work with:

• Google AI Overviews and Gemini
• ChatGPT
• Bing Copilot and 
• Perplexity
• Claude

GEO supports traditional SEO while targeting AI answers. The work improves crawlability, clarity and attribution.

• Content architecture that supports SEO and GEO together
• Schema for products, articles, organisation and authors
• Clean internal linking and author pages to support E-E-A-T
• Fact-based content updates that strengthen entities and citations

We do not separate GEO from SEO. The same improvements that help AI understand your brand also help search engines crawl and rank pages. We measure organic traffic and analyse AI answer visibility metrics. This gives you a balanced view of performance across classic results and answer engines.

Our GEO marketing services are built for small to medium NZ businesses. We focus on AI content optimisation services that help you show up in AI answers and be named correctly. That means planning informative content and creating clear pages that answer real questions. We also build your reputation with trusted citations so AI tools see you as a reliable source. We offer no lock in - month to month contracts, and provide steady, easy-to-understand progress. If your goal is to appear in AI results and be recognised in your niche, our AI optimisation services are designed for you.

Services include:

• Content strategy and planning
• FAQ, guide and service page creation
• On-site clarity and structure improvements
• Structured data setup on key pages
• Citation and reputation development

AI suits any business, and more New Zealanders use it every day to compare options and make decisions. Our generative engine optimisation services are for organisations that want to show up in those answers and be named correctly. If people ask AI who to hire, where to buy or which group to support, your information should be clear and easy to find. Whether people search via Google AI Overviews, ChatGPT, Gemini, Bing Copilot or Perplexity our services are designed to help small teams and larger brands alike. The goal is simple, be seen, be credited and build trust in your space. If you work with local customers or communities, we are the trusted GEO agency in New Zealand that can support you.

We work with:

• Trades
• Retail and boutique stores
• Professional and local services
• Ecommerce
• Community groups

Talk to Us About GEO

Run an NZ business and want to show up in AI answers? We can help. Our generative engine optimisation focuses on creating clear information, building authority and growing steady gains. Talk to us about your goals. We will do an audit, and suggest a plan that fits your deliverables. We offer practical and ethical methods to help AI name you correctly and point people to your site. 

GEO works alongside our digital marketing services, so traffic and leads grow together. AI answers are fast becoming the new standard for how people search, so getting there before competitors matters. Fabric Digital is New Zealand’s leading generative engine optimisation agency, we help your business show up, get named and stay ahead. Ready to talk? Get in touch and we’ll start with a short, no-pressure chat.

Generative engine optimisation, or GEO, helps your business get named and linked inside AI answers. People also call it AI search optimisation, answer engine optimisation, LLM optimisation, LLMS or AIO. Traditional SEO aims for blue links on a results page. GEO aims for mentions and citations inside the answer itself. We make your facts clear, easy to verify and tied to your brand. Both SEO and GEO work together. SEO brings rankings, GEO brings visibility in AI summaries.

AI suits any business. GEO is for NZ organisations that want to show up in AI results and be named correctly. It is Ideal for small businesses, retailers and ecommerce, professional and local services, community groups, and larger brands needing consistent facts across many pages. If showing up in AI is the goal, GEO is a fit.

We focus on where your customers actually see answers. That can include Google AI Overviews, ChatGPT, Bing Copilot, Perplexity and Gemini. These surfaces appear more for some topics than others. Our job is to make your facts clear, consistent and machine readable so any of these tools can cite you.

AI tools look for facts they can confirm. They prefer clear pages on your site, plus reliable third parties, such as recognised news, industry bodies, standards, quality directories and review sites. We plan the right mix, create schema and avoid bad sources. The aim is simple, get your brand named and linked as the source. We track which references are picked up and improve from there.

Yes, GEO helps SEO. Cleaner content, solid entities and valid schema make pages easier to crawl and understand in the eyes of google. Traffic from AI answers can vary, so we stay cautious. AI adoption is still in very early stages so we measure what we can and constantly keep an eye out for new tools and applications to aid in AI Optimisation.

Four steps. Analyse your current presence in AI results. Design and outline a plan. Build, page updates, markup, internal linking and citations. Launch and grow, measure inclusion and citations, fix issues and repeat. Our goal is to get your business seen online.

Search Engine Optimisation
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  • Managed Search Engine Optimisation

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