For new or growing eCommerce businesses, building online visibility can feel like an uphill battle. With so many competitors vying for attention, standing out with a thoughtful and strategic approach to search engine optimisation (SEO). By focusing on the foundational elements of SEO, even brands starting with minimal visibility can begin to climb the rankings and attract valuable traffic.
Launching or growing an eCommerce website isn’t just about having great products—it’s about making sure potential customers can find you online. Newer websites or those with limited optimisation often face challenges like low traffic, poor rankings for relevant keywords, and even difficulty appearing for branded searches. Without an effective strategy, businesses risk being overshadowed by established competitors.
Every successful SEO strategy starts with the basics. Ensuring the website is technically sound is critical for search engines to crawl, index, and rank its pages. This includes:
These initial fixes don’t just set the stage for long-term growth—they also help search engines recognise the website as a legitimate, user-friendly resource.
Visibility starts with understanding what potential customers are searching for. Keyword research is the cornerstone of any SEO campaign, identifying terms that are both relevant and achievable. For a haircare eCommerce brand, this could include:
By strategically incorporating these keywords into product pages, category descriptions, and blogs, businesses can start ranking for queries that align with customer needs.
In today’s eCommerce landscape, content is a key driver of visibility. Blogs, guides, and FAQs help establish authority while answering common customer questions. For example:
This content not only supports SEO but also enhances the overall shopping experience, giving customers more reasons to stay on the site and explore.
Internal linking is a simple yet powerful way to guide both search engines and users through a website. Connecting related blogs, category pages, and products ensures that visitors can easily find what they’re looking for while distributing link equity across the site. For example, a blog about “Benefits of Paraben-Free Haircare” might link to a category page featuring paraben-free shampoos and conditioners, seamlessly guiding readers toward purchase-ready pages.