Matrix, a security service with a problem:
Matrix Security is a company focused on risk protection and tailored security solutions. They have established a reputation as a leading name among security companies in Auckland. However, despite their stellar reputation, this did not always translate into consistent leads for the business. This is why they approached Fabric. We were tasked with raising their SEO and digital presence to create a clear boost in the company’s engagement.
Our Strategy for Matrix Security
We began by conducting an extensive site audit to highlight any issues or faults with the existing content. Once identified, we built a tailored SEO strategy that not only addressed these problems but also turned them into tools to enhance the company’s traffic. Alongside this, we focused heavily on technical work and strategic optimisation to create a website that not only showcases the business but also optimises it for peak growth. The final piece of our strategy was targeted keyword research. By researching and incorporating key terminology and language from the industry, we were able to target the correct audience, displaying the company not just to the masses but to an optimised demographic.
Results
Thanks to Fabric's work, Matrix Security now ranks #1 for competitive keywords such as security Auckland and security companies. They have also seen a 67.03% increase in organic traffic, with 998 unique visits in July 2024, compared to 669 in June 2023.
To summarise:
Matrix Security were extremely pleased with the returns they got from working with Fabric. We were able to achieve all of their goals and made an already successful business, better.
