Transforming a company of garden growth to one of digital growth
NiceBuys is a growing online shopping store operating in New Zealand. With their products revolving around the competitive gardenware market, they knew they needed to stand out from the crowd. This is why they came to Fabric. NiceBuys recognised that a strong online presence was crucial for evolving as a business, and we, as their digital marketing experts, turned these desires into tangible goals. Increasing organic traffic, improving keyword rankings, and driving more sales through their website were all outlined as objectives for this campaign. It was now about optimising our SEO strategy to achieve these goals.
We began conducting extensive keyword research across NiceBuys’ product categories. Highlighting high-traffic keywords that applied to their niche, such as “greenhouse NZ,” “compost bin NZ,” and “sous vide machine NZ,” allowed NiceBuys to rank for a diverse set of search terms. By optimising both high-volume short-tail and niche long-tail keywords, we positioned them to attract relevant traffic.
Next, we needed to understand the market to identify potential barriers to reaching peak growth. Through extensive research, we identified gaps and opportunities in competitors’ SEO strategies that we could leverage in our own. By tailoring our plan to target these gaps, we provided NiceBuys with a competitive edge in their market.
To enhance these keyword rankings, we focused heavily on content optimisation. By refining product descriptions, writing new FAQ-focused blog posts, and integrating targeted keywords within the content, we established a strong foundation for their digital presence. Additionally, we optimised in-page elements, including meta tags, alt tags, and URL structures, to improve the overall site architecture for both users and search engines.
Our final move was launching a link-building campaign, which established NiceBuys as a stronghold in the home and garden niche. By utilising blogging, collaborations, and outreach, we generated high-quality backlinks that subsequently boosted NiceBuys’ domain authority and search visibility.
Climbing the ranks:
In just over 12 months, we achieved impressive keyword ranking improvements for NiceBuys, with many keywords reaching the top 5 positions.
Organic Traffic Growth:
Over the past 12 months, NiceBuys saw a significant increase in organic traffic, with traffic nearly doubling compared to the previous year.
To summarise:
Vicki from NiceBuys was particularly pleased with the increased visibility and how it has translated into sales. By addressing key SEO challenges in the competitive home and garden space, we were able to significantly boost NiceBuys' presence, helping them achieve their business objectives.
This case study showcases how a targeted, data-driven SEO strategy can generate measurable improvements in rankings, traffic, and conversions.
