AdWords is the fastest way to start generating instant leads.
Google AdWords is a digital marketing tool that is designed to instantly get your ads in front of people who are searching your products or services. Think of it as a digital marketing bidding system where you pay every time someone clicks on your ad. You bid on specific search phrases and keywords that are relevant to your product or services. When someone searches on Google, your ad shows to them at the top of the page.
AdWords uses a PPC (pay per click) bidding system. You pay Google every time someone clicks on your ad. There are various techniques to increase the likelihood of someone clicking on your ad and making a conversion (phone call, web form enquiry, email). As a Google AdWords partner, Fabric pride ourselves in innovating our own optimisation techniques that are specifically designed for the way your customers behave in New Zealand and Australia.
The AdWords platform can be extremely daunting to someone who has never used the platform before and can cost businesses $1,000’s of wasted dollars in ad spend per month due to the fast-acting nature and reactive nature of AdWords.
Our customers use us when they want a company that offers an AdWords service that is transparent, extremely effective and well planned out.
Fabric keep a finger on the pulse and ensure things are working the way they should.
The digital marketers at Fabric constantly adjust and tweak your AdWords campaign to ensure your ads are only showing to people who will convert. There are 100’s of different signals that Google provides us with to determine what traffic are most likely to convert.
Things like the type of device, time of day, keywords used and even demographical information such as gender, average income and age are all available at our finger tips through the AdWords management portal. This information is available to anyone with an AdWords account, but finding it can be tricky, and using it to apply bid modifiers, complete campaign exclusions, bidding strategies, A/B/C split testing can be extremely time consuming and very challenging to anyone who doesn’t use AdWords day in, day out.
Fabric only focus on conversions when making any campaign optimisations. They will never make an adjustment to a campaign just because it “drives more traffic”. ROI runs through our blood and Fabric genuinely love it when they turn your $2,000 AdWords spend in to $30,000 worth of new business.
Fabric use conversion data and integrate it in to other digital marketing services.
AdWords provides the most search-based data out of any of the online marketing platforms. Once they have identified what combinations of keywords, devices and demographics are making your phones ring, eCommerce store buzz or inbox so full you need your IT department to increase its size, Fabric start weaving that data throughout the rest of your digital marketing strategy.
AdWords data works extremely well with our SEO Service as they are both search based marketing platforms. Integrating the data in to an SEO campaign helps us fast track a business’s results as Fabric already know what phrases and combinations of demographics drive the most profitable conversions online.