Addison is a development based in Takanini and was recognised as an example of best practice for urban design by the Ministry for the Environment. As a result, Fabric created a website that suits the character and simply displays the Addison development.

Fabric’s goal with the Addison website was to create a simple platform that drives potential clients to contact for additional information. As a result, the website features a simple yet polished theme that showcases the simplicity of what can be expected.

Fabric built the Addison website for McConnell Property to showcase its development and measure and understand the traffic. We installed Google Analytics on the Addison website during the build process so McConnell Property could see where its traffic is coming from and target advertising accordingly.