Project

Slatecrete Paving

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A design that reflects the quality of their products. 

Slatecrete have been manufacturing quality masonry paving and concrete products in Auckland for almost 30 years. They use only the highest quality raw materials and have strict quality control processes to ensure their customers receive the highest quality products possible. However, Slatecrete’s website was dated and did not reflect the quality and attention to detail of the products that they produce. Fabric were tasked to design and develop a new custom website to match their solid reputation.

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Showcasing their range of products. 

Fabric ensured Slatecrete’s new website design showcases their full range of products and showcases their products in finished landscaping projects and builds. The design focuses on being sleek and highly responsive so that Slatecrete’s products look just as good no matter what device they are being viewed on.  Fabric also focused on creating strong calls to action throughout the site.  Calls to action were highlighted using the bold red from Slatecrete’s logo to drive people to get in contact with the team.

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Easy for users to find the information they need. 

Over the years Slatecrete have built up a vast knowledge bank of installation tips, guides and product advice.  Fabric showcases this by creating an area in the website that makes it easy for users to navigate and find the information they need to install Slatecrete’s specific products.

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Websites designed to drive conversions. 

This custom designed website helps to reinforce Slatecrete’s position as market leaders in the New Zealand concrete and paving industry. The website acts as a strong foundation from which to build an online marketing strategy as it was designed to be user friendly and drive conversions, with prominent calls to action throughout, encouraging people to get in contact with the Slatecrete team for more information.

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